It is no accident or coincidence that all the top or high end manufacturers and brands of men’s suits in the world select Merino wool from which to make most if not all of their men’s suits. Visit the tailors located on the world famous Savile Row in London, and check out their men’s suit ranges. Invariably you will find that most of their products on offer are made from Merino wool. Also why for the past 200 to 300 years have suits made from Merino wool been the first choice of kings, presidents, emperors and celebrities? 

WHY MERINO WOOL IS THE PREFERRED FIBRE In addition to all the many natural properties and inherent benefits of wool already described, and coupled with wool’s green credentials of being natural, renewable and biodegradable, there are a number of other key reasons why Merino wool is the best fibre for making men’s suits, and hence why it is the first choice for leading luxury men’s suiting brands and their customers alike. Heritage: For the discerning consumer, heritage is an important factor. It offers a sense of trust, and reliability, and the highest quality of craftsmanship which has been developed during many years. This is true for both the manufacturer or brand and the fibre used. The 

Australian Merino wool industry has a very long heritage, stretching more than 200 years, whereas synthetic fibres only arrived on the scene en masse in the 1960s. During those 200 years, Australian farmers continuously worked, and continue to this day, to further improve both the quality and fineness of the wool they produce. As a result, Australian Merino wool is without doubt the best fibre to make a men’s suit from. 

Tailorability: This has a big influence on the aesthetic appeal and comfort of a suit. Even the best tailors in the world can try to make a suit look good, but they will invariably be limited by the properties and the characteristics of the fabric available. It’s rather like a chef who wants to create a beautiful and tasty dish to eat, but they also are always going to be limited by the type and quality of the ingredients available. When it comes to making or tailoring a man’s suit, every leading tailor will tell you that wool fabrics are without question the best and hence their favourite ingredient to work with. The reason why wool fabrics have the best tailorability properties is because of the ease that either temporary or permanent set can be induced in the fabric, its viscoelasticity, its resilience and its natural crimp.