Want to stand out from the crowd? Start crafting your style statement.

One of the most important parts of a man’s day is the one that most take for granted: getting dressed. It’s easy to rifle through your closet, give your favorite shirt the smell test, and throw it on as you head out the door. But what kind of message does that send? What you need is a style statement—a commitment to a look that says something about you, like “I’m a professional, but I also like to have fun.” Don’t know how to proceed? Don’t worry, we’ve got you covered.

YOUR STYLE IS A STATEMENT TO THE WORLD.

It’s important for a man to have a sense of his personal style—or, at the very least, what he wants his style to be. Just like a signature drink or a favorite cologne, a distinctive style tells the world the kind of man you are.

WEAR WHAT’S COMFORTABLE.

You’re at a department store to buy a new outfit for a much-anticipated first date. Are you stumped? Think about the clothes you feel most comfortable in, the stylish celebrities whose outfits catch your eye, and the type of work and play you do. All these elements will help define your personal style.

There’s no right or wrong look.

Are you preppy with a modern twist? Maybe suited-up cool? Or perhaps your tastes are street wear-inspired with a tailored edge? Pick what feels right to you. When you’re comfortable with your style, you exude confidence that’s attractive to potential mates, employers—everyone, really.

DON’T STOP AT YOUR CLOTHING.

Sure, your outfit is the main attraction when you present yourself to the world. But don’t ignore the rest of the personal-style puzzle pieces—for instance, the way you wear your hair. These elements all come together to define your style statement.

DON’T LET YOUR STYLE DEFINE YOU.

Owning a specific look doesn’t mean you have to stick with it for the rest of your life. Just like a brand is free to change its tagline or spokesperson, you can decide to mix things up—by starting to wear suits, for example—whenever you want. Be creative. Be daring. But most of all, be yourself.